KERALA TOURISM GET RECORD REVENUE

For Kerala’s tourism industry has get record revenue of Rs 24,000 crore in 2013-14. The previous year was Rs 22,000 crore. The tourist arrivals have topped 1.15 crore this year. Kerala gets about ten lakh foreign visitors a year.

The one tenth of Kerala’s GDP is tourism revenues and this brought in foreign exchange worth Rs 5,000 crore. The focus has traditionally been on high-end tourism—those who would spend more than USD 100 on a hotel room per night. 

In the “classified sector”, Kerala has 60,000 hotel rooms, not including home stays and other informal arrangements.

Ayurvedic tourism is the important reason for foreign arrivals and spending. Most of the Ayurvedic treatments requiring a two-to-four-week stay, the average stay of an international tourist in Kerala is a surprisingly high 18.6 nights. It is among the highest in the world.

The important thing is to focus on increasing the length of stay of tourists. For this, the tourism sector constantly adding new activities such as adventure, festivals, backwater journeys, village life experience through Responsible Tourism, to encourage people to extend their holiday, an official said.