Kerala organizes several tourism events,
but among all KTM is the most significant one, which aims to bring buyers and
sellers of tourism industry on one single platform.
Kerala Travel Mart or KTM the
mega event is scheduled to be organized from September 18 to 20, 2014 at
Samudrika Convention Centre, Cochin Port Trust in Kochi, Kerala.
This event is
organized by Kerala tourism department with the partner Kerala Travel Mart
Society, which helps to bring the tourism products and the service provider on
a single platform.
The mega event is in fact one of the largest events of the
tourism industry of Kerala, where a large number of buyers and sellers as well
as media comes together for meetings and interactions.
At this mega event, which is growing every
year and sees a positive response will be attended by tour operators, home
stays, houseboats, cultural art centers, Ayurveda resorts and they will
showcase their product and services at the event.
The event has always aimed at
promoting Kerala as safest and significant travel destination in the world and
in order to make sure to reach out to the world, this time it aims to reach out
new markets. This time, the event will reach out to buyers from any other
countries like Austria, Brazil, Czech Republic, Denmark, Finland, Ireland, Israel,
Japan, Poland, South Africa, Sweden, Norway and USA.
This time the event is
going to focus on the quality services and more of all, it will highlight on
innovative tourism products like Village life experience, cultural tours and
destination wedding themes. It will also aim to promote Kerala as a wedding
destination.
Looking at the positive response
from the entrepreneurs and more of all the service providers, this time too KTM
expects for a huge tour out of MICE Operators, wellness, global wedding
planners and tour and travel service provides.
KTM will aim to project Kerala
as a significant weddings destination and honeymoon destination along with
conferences and exhibitions. These are the important segment of the state
tourism and the emerging segments are also viewed seriously to increase the
market sales by Rs. 5,000 crore.
KTM over the last 13 years has
received positive response and from its first mart, it has successfully
attracted 1,000 international buyers and business partners from various
sections of the tourism industry of Kerala.
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