The state government is starting in
stepping up its promotion activities in Gulf countries to boost tourist inflow
from the region, an official from the Kerala government's department of tourism
said on Tuesday.
Kerala tourism department is already participating in the Dubai Shopping
Festival, but there is a lack of more potential of attracting tourists from
Gulf countries. State will be focusing a bit more on the promotion activities
there.
Kerala was just four hours away from Gulf countries by means of air route and a
sizable population of the state was already present in the Gulf region which
would help promote the state better. According to officeial report, around four
lakh international tourists visited the state in 2012 and the state expects a
rise of 8% in the number in 2013. The state government had rolled out two new
initiatives - seaplane project and project Muziris in order to enhance the
travel experience of the travelers.
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